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Numerous people commented on Hawn's blog post threatening to switch to Spotify or Pandora, while others wished Last.fm would simply interject commercials and keep the service free for mobile users. Those who reach the 40-hour limit can pay $0.99 for unlimited music for the rest of the calendar month, or pay $36 per year (which translates to $3 per month) for a subscription that comes with unlimited music, no ads, and higher quality streams.Īs to be expected, Last.fm's users don't seem to be taking the news well. Pandora, for example, decided to add commercials to its free radio streams two years ago, and non-subscribers are limited to 40 hours of music per month. The change would also affect Last.fm's users on Windows Phone 7 or Xbox, but Microsoft said that it would subsidize the costs so that those users will be able to continue listening for free. This is certainly one way to handle the costs of delivering free music to an increasing number of mobile users, though not everyone has gone this route.
RADIO SCRAMBLER KILLS SOLDIER TRIAL
On the upside, the service will remain ad-free for subscribers, and there will be a trial period for new users downloading the apps. "For the cost of a fancy coffee, a Last.fm monthly subscription allows you to listen to radio across all platforms, on all your devices, and without commercial interruptions."Īfter February 15, users of Last.fm's mobile apps on iOS, Android, Sonos products, and numerous other non-computer platforms will have to pay $3 per month if they want to listen to Last.fm's radio offerings. "In other markets and on emerging mobile and home entertainment devices, it is not practical for us to deliver an ad supported radio experience, but instead, we will migrate to what we believe is the highest quality, lowest cost ad-free music service in the world," Hawn wrote. He explained that the company makes ad revenue on its website, which helps to support the free service via the browser in the US, UK, and Germany, but that such a model doesn't quite work on mobile devices. Last.fm's Matthew Hawn wrote in a blog post Monday that the free radio streams offered to mobile devices would end on February 15. Worry not, though, as Last.fm's radio service will remain free on its website. The company announced Monday that it was killing the free service, but keeping it around as a paid subscriber feature. If you're a fan of Last.fm's mobile apps to stream free music to your phone or home entertainment system, get ready to be disappointed.